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Business Administration: Marketing

Day/Evening program

marketingThe mission of the Department of Business and Technology at Nashua Community College is to provide a variety of degrees and professional certificates that respond to the needs of local and regional employers, while maintaining academic integrity.  Degrees, certificates, and courses are designed to provide students with the opportunity to learn skills, theories, and practices that prepare students to be successful in business endeavors.  Additionally, degrees, certificates, and courses are designed to fulfill the academic requirements to allow students to transfer into a variety of bachelor degree programs. 

The Associate in Science in Business Administration curriculum with a concentration in Marketing offers a mix of applied and theoretical courses. The objective of the program is to provide the knowledge students will need for successful marketing careers.

The Marketing courses prepare students for entry-level jobs in marketing, for future advancement into marketing management, and for entrepreneurial opportunities. The curriculum builds a broad knowledge base in business that includes the latest ideas in marketing thought and practice:

> Marketing research, analysis and application
> Marketing strategies
> Integrated Marketing Communications

Most important, marketing students learn critical people management skills to build solid relationships with their clients. Elective marketing courses also permit individual students to develop a program for their specific interests.

For students looking to pursue an education beyond the Associates degree, this program is designed to transfer to Bachelor degree programs.

ASSOCIATE IN SCIENCE in BUSINESS ADMINISTRATION MARKETING
FIRST YEAR
FALL SEMESTERCLLABCR
ACCN101 Financial Accounting I 4 1 4
BUSN101 Introduction to Business 3 0 3
BCPN101 Computer Technology and Applications 2 2 3
ENGN101 College Composition 4 0 4
LEXN101 First Year Experience 1 0 1
  15
SPRING SEMESTERCLLABCR
BUSN104 Principles of Marketing 3 0 3
MTHN106 Statistics I 4 0 4
BUSN213 Principles of Advertising 3 0 3
CPTN102 Website Development I 2 2 3
General Education: Group B Elective 4 0 4
  17
SECOND YEAR
FALL SEMESTERCLLABCR
ECON201 Microeconomics 3 0 3
BUSN207 Sales 3 0 3
BCPN216 Desktop Publishing 2 2 3
BCPN119 Software Applications 2 2 3
ENGN109 Oral Communication 3 0 3
BUSN215 Integrated Marketing Communications 3 0 3
  18
SPRING SEMESTERCLLABCR
BUSN240 Business Law 3 0 3
BUSN210 Marketing Strategies:  A Capstone Experience 3 0 3
SOCN101 Introduction to Sociology 3 0 3
BUSN294 Marketing Internship - OR - 1 8 3
XXXxxx Open Elective* 3 0 3
General Education: Group F or G Elective 3 0 3
  15
Total 65 Credits

*Consult with advisor

Program Outcomes